Stan de Caluwe, Senior Manager Supply Chain Solutions, Holland International Distribution Council, was recently in Montreal and met with Export Development Canada (EDC). They discussed opportunities for Canadian companies to export to Europe via the Netherlands.
As e-commerce exporters know, Europe is a great market with enthusiastic consumers. But they’re also demanding—they want their purchases fast and are demanding shorter and shorter wait times. Next-day delivery and free returns across Europe are increasingly becoming the norm. Given these trends, Canadian exporters need to be responsive to succeed. Using the Netherlands as a gateway to e-commerce in Europe is an effective way to do just that.
Europe is an e-commerce haven
Statistics from the Holland International Distribution Council show that 268 million Europeans shopped online in 2018, spending a total of 198 euros ($289 billion). In the same year, 200 million Europeans made online purchases from abroad, which bodes well for Canadian e-commerce exporters. One way for Canadians to capture part of that market is by warehousing in Europe.
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