During this webinar, the focus will be on the latest developments in plant-based proteins – strategy, innovation, challenges and the opportunities these present for collaboration. There will be an overview of efforts to build greater collaboration between the Netherlands and Canada, including upcoming summits and matchmaking to connect Canadian and Dutch organizations.
The demand for plant-based foods is increasing and there are many opportunities for technology providers, food producers, retailers, food service operators, and brands to serve the consumer better and more inspiring foods. Consumers are also seeking more healthy and sustainable diets and they are increasing their plant-based foods intake.
The Canadian Prairie Provinces are home to more than 28 million hectares of arable land, with annual production of 60 million metric tonnes of crops, resulting in 12 million metric tonnes of protein. Protein Industries Canada, Canada’s plant protein innovation supercluster, was created to ensure ongoing investment in technology and innovation that enables the plant protein value chain to respond to shifts in consumer demands, operating environments, and, business realities. PIC, representing 190 members across a broad range of activity in the plant protein sector, focuses its investment in priority areas identified by industry that represent the most significant opportunities for growth.
The Netherlands is an agrifood powerhouse, the world's number 2 exporter of agricultural products and home to the world's number 1 food and agriculture university in Wageningen. The East Netherlands boasts more than 60 companies and research institutions working at the forefront of protein-transition technologies. This is a globally necessary transition from diets requiring high volumes of animal protein to diets based much more on vegetable protein. The significant concentration of knowledge and experience forms a solid platform for expanding the export of products, concepts and technologies developed with partners in the Netherlands.
The event will cover topics such as:
- Protein transition in the Netherlands
- Plant protein production in Canada
- Canada-Netherlands collaboration in plant protein – current state and future prospects
- Business culture in the Netherlands and Canada – what you need to know to set the stage for successful partnerships
- Upcoming initiatives to advance business connections between Canada and the Netherlands
This webinar is part of a series of events organized by Oost NL as lead partner of GO4EXPORT, in collaboration with RVO, Trade & Innovate NL Network, Embassy of Canada to the Netherlands, Embassy of the Kingdom of the Netherlands and Consulate General in Canada, Bridge2Food, The Protein Cluster and Foodvalley.
Date: June 17, 2020
Time: 8:00 AM CST - Saskatchewan
4:00 PM CEST - Netherlands