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Closed for Business - Is Inward Investment Dead?

  • 19 Nov 2020
  • 15:00 - 16:00
  • Online

60-minute webinar discussion panel and your opportunity to ask the experts what they think

With the COVID-19 crisis far from over, is inward investment dead as a topic? UNCTAD predicts that global foreign direct investment (FDI) flows will drop 40% this year and will fall by an additional 5-10% in 2021.

Places, cities and nations need to figure out a way forward and what a post-pandemic world could look like. Will competition between places change? Is travel vital in building up business relations? Do Investment Promotion Agencies (IPA) require organizational change? 

Join this panel for a 60-minute webinar on Thursday, November 19 at 3pm CET/ 9 am EST presented by thought leaders and experts in place branding from some of Europe’s leading places representing a range of different views, covering the UK, the Netherlands, Germany and Sweden.


The panelists, including NCCC member Laurens Kok, Head of Foreign Investment, The Hague Business Agency, will be answering your questions regarding inward investment and their thoughts about the future. 

Other panelists are;

  • Chris Brown Director, Marketing Liverpool
  • Emma Löfgren Moderator and Deputy Managing Editor, The Local
  • Olle Zetterberg Former CEO, Stockholm Business Region
  • Eric Menges President & CEO, FrankfurtRheinMain GmbH International Marketing of the Region

Questions for the panel 

  • With businesses rethinking their location footprint, do places need to rethink their place branding strategy towards investors?
  • Which actions did you take so far to minimize the impact of COVID-19 on securing existing and future investments?
  • Does cross-border business require the crossing of borders?
  • Will the solid German response to COVID-19 attract foreign investment? Has it grabbed the attention of investors looking to make their future investments as pandemic-proof as possible?

Go to the special LinkedIn event page to post your question, vote on your favorite ones, and connect with place marketeers from around the world.

Netherlands-Canada Chamber of Commerce | Morssingel 13, 2312 AZ Leiden| The Netherlands | +31 (70) 2210 555 | info@nccc.trade 

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